Ever since I can remember Johnny Cupcakes has been one of my favorite brands. Not only is the product awesome, but the way in which Johnny Earle looks after the brand and more importantly his community of loyal consumers, makes a nice change from the bigger worldwide corporations that basically don’t give a shit.

Customers like and appreciate the story and work ethic behind my brand. I started this as a joke from the trunk of my beat up ‘89 Toyota Camry. A college drop out with a drug and alcohol-free lifestyle, I never wasted my time going out and partying but instead focused only on brainstorming and sketching up my wacky ideas. I turned down investors and took countless risks like keeping my shirts out of chain stores.

Yeah, once I became better known I could have made a TON of money real quick, but instead I chose quality over quantity.

I’d rather have a strong brand filled with knowledgeable customers who truly enjoy and appreciate what I’ve created instead of making a quick buck– being just another fad. People like what nobody else has, and I love coming out with limited edition, exclusive shirts rather than mass-producing things. Once a shirt is sold out, I never produce them again.

The latest release is a collaboration with Warner Brothers and Looney Toons due to drop in time for Valentines Day. You might need to stay awake for this one because new releases fly off the shelves super quick.