There’s a lot of hype at the moment around the adidas Originals x Star Wars drop that’ll have fanboys flocking in their thousands to pick up the first release when it hits the UK later this month.

Now I like a colab as much as the next guy but I can’t help but think the hype on this one is a little bit over the top. For the most part the product is OK, but lets face it its nothing special, especially considering that most of it looks like it was made for the mad collector rather than general consumption (i.e. the ‘Best Scenes Micropacer’) and would be ripped to shreds if it wasn’t carrying the Star Wars name.

adidas have commissioned a big bunch of creative studios to produce a wide range of promotion videos, art work and other non-sneaker related product to market the release outside of the normal channels and create a bit of added value the for the ‘brand’ which is rarely a bad a thing but doesn’t exactly cut to the core of what the product is all about.

Lots of film/sneaker collaborations come and go without much fanfair (Godfather Reebok, Nike Transformers or Nike Dunk SB ‘Spiderman’ anyone?), but very rarely do any stick around long enough to make an impact, regardless of marketing budget or hype, and to be honest I don’t see these being any different. But once the dust settles only time will tell, personally I think I’ll hold out for these Twilight ‘Converse’. Whaat?!

The first drop will be available from End Clothing from the 16th Jan with the others to follow and you can see the full range here.