If you haven’t happened upon US based clothing label Johnny Cupcakes before now, then you’ve really been missing a treat. Started as a joke in 2001 by owner John Earle, their online catalogue features over 100 products made up of tees, hoodies and accessories all emblazoned with the brand’s iconic cupcake design in one guise or another.

The company’s legendary product drops at their flagship store in Boston offen attract hundreds of eager fashion heads who are willing to queue for hours to grab the latest tees ‘fresh from the oven’.

Not only awesome garms, Johnny Cupcakes pride themselves on being a little bit different in what they do, and more importantly the way they do it.

“Customers like and appreciate the story behind my brand. I started this as a joke, from the trunk of my beat up 89′ Toyota Camry. College drop out. Drug and alcohol-free lifestyle. Turned down a lot of investors. Took countless risks. Kept my shirts out of heaps of chain stores. Yeah, I could of made a TON of money real quick, but I chose quality over quantity.”

If you love your t-shirts then we’d definitely recommend you check them out. Head over to www.johnnycupcakes.com.

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