For some while now we’ve been massive fans of the work of London based photographer Fats ‘fatsarazzi’ Shariff. With a diverse career thats now in its 22nd year, he has photographed for likes of Maharishi, Silas and London based ladies streetwear label Not Bad for a Girl and is renowned for the ’streetwear treatments’ he brings to his to his shoots not to mention his abilities as a fashion ‘trend-setter’.

With access to VIP events in his native London and around the world Fats has also made his name as an highly sought after events photographer even shooting the legendary Scrawl Collective show ‘Elephant Technique’, a part of his job he admits “never ceases to inspire him.”

“A mastermind of the fashion industry, Fats has an instinct for tapping into the zeitgeist…” and so well respected is his opinion he recently setup What When & Now, an online trend analysis resource staffed and written by those in the know. All this and he still finds the time to write a killer blog both on his personal site and websites the word over.

For more information on Fatsarazzi check out www.fatsarazzi.co.uk.